80%
Reduction
In Labour Costs
Brightpick automated picking solution enables The Feed's Sports Nutrition ecommerce warehouse to pick 70,000 items per day.
In Labour Costs
Autopickers
Per Day
The Feed, the largest online marketplace for endurance athletes, has fully automated its fulfilment centre, with 73 Brightpick Autopicker robots picking 70,000 items per day.
Brightpick Autopicker is an AI-powered robotic system that automates key warehouse workflows, including order picking, buffering and replenishment. Using advanced 3D vision and machine learning, the robots can pick a wide range of items straight out of the box.
To handle heavier or more complex items, the solution integrates four Goods-to-Person stations, each capable of processing up to 500 order lines per hour. Robots deliver the items to these stations for manual picking.
The project also features Brightpick’s Fast Lane – a high-speed assisted picking process where operators pick fast-moving SKUs directly into totes transported by the robots.
In addition to picking, the robots autonomously buffer completed orders within the system, ensuring smooth downstream workflows.
Significant labor savings: 80% reduction in labour for picking and replenishment, from 42 people per shift to just eight Higher throughput: Throughput rose to 3,000 picks per hour and 70,000 picks per day, enabling The Feed to ship more orders from the same warehouse footprint.Increased picking accuracy: Brightpick Autopickers virtually eliminated picking errors, resulting in higher customer satisfaction and fewer returns.Scalability and flexibility: The Feed can now easily scale operations by simply adding more robots and shelving – without increasing labour costs.View some of our other case studies showing a selection of our best work across a range of sectors and spaces.
© 2025 Thistle Systems
© 2025 Thistle Systems
