For most growing businesses, success brings a new challenge: how do you scale throughput without scaling costs at the same pace?
Hiring more staff, extending shifts, or building bigger facilities might keep orders moving, but each option chips away at profitability. Recruitment is tough, overtime is expensive, and space is finite. At some point, the limiting factor isn’t customer demand- it’s your throughput.
Why Throughput Is the Real Growth Bottleneck
When volumes rise, traditional operations can often hit a wall. The usual responses tend to be:
- Hiring more staff
- Adding shifts
- Expanding facilities
These don’t just cost more, they create fragility. Dependence on labour availability, rising wage pressures, and long construction lead times can slow growth to a crawl.
Brightpick Offers A Smarter Growth Model
Brightpick turns this bottleneck into an opportunity. By introducing robotic fulfilment that works seamlessly alongside your team, you can scale throughput without inflating overheads.
- Flexible scaling: As order volumes climb, Brightpick can scale with you – smoothing out seasonal peaks, reducing overtime, and freeing staff to focus only on exceptions or value-added tasks.
- Overnight productivity: Robots can pick and consolidate orders through the night with no human interaction, so goods are ready for packing when staff arrive in the morning. For a single-shift warehouse, it’s like gaining a “virtual second shift” without hiring a single extra person.
- Dynamic slotting: Brightpick continuously re-organises inventory so high-demand SKUs are always closest to the pick-to-pack station. This minimises travel time and maximises pick speed, ensuring that the most popular products flow faster.
And Automated Solution That Delivers Throughput You Can Bank On
Unlike other automated storage and picking solutions, Brightpick allows you to start small and grow your solution with confidence and affordability. It means you can design a system that delivers the biggest impact for the right investment and then scale your automation and your throughput in step with your ambitions.
When labour is scarce and customer expectations are rising, throughput doesn’t have to be the bottleneck. With Brightpick, it becomes your competitive edge.
To discuss how Brightpick can help you business scale seamlessly with 24/7 Robotic Order Fulfilment, contact us now or give us a call on 01236 453888.
Looking to Automate Pallet Storage?
If automation is right for you, however your requirements differ from Brightpick’s offerings, explore our options: AutoCube. – Automated Pallet Storage Solution. A solution that transforms capacity, efficiency and operating costs providing a revolutionary approach to warehouse design.
Warehouse Automation | Scalable Throughput UK
